Unfortunately, no new M10 will hit the market until 2023.
“Over the more than two decades since we restarted Michter’s in Kentucky, we have had several years where we’ve chosen to hold back particular offerings,” observed Michter’s President Joseph J. Magliocco. “Our goal is to put out the greatest American whiskey. When we think something is already wonderful but will become spectacular with a bit more aging, we have not been shy about waiting to release it. When it comes to whiskey, there’s no substitute for patience and time.”
“I’m proud to be at a company that is so laser-focused on offering top-quality whiskey. This continues the protocol set by our late Master Distiller Willie ‘Dr. No’ Pratt,” commented Michter’s Master Distiller Dan McKee. Many years ago, Pratt earned this nickname from Michter’s Executive Vice President Steve Ziegler for his refusal to release any whiskey until he felt it was just right.
The Louisville-based distiller plans to keep the barrels originally slated to be bottled this year for one further year of aging. Michter’s Master of Maturation Andrea Wilson stated, “Bourbon enthusiasts often tell us how much they love our 10 Year Bourbon for its depth and complexity. While we know our Michter’s supporters will be disappointed, just know we are continuing to stay true to our philosophies of who we are as a company and as a brand by always delivering extraordinary whiskey to those who are willing to wait.”
Michter’s 10 Year Bourbon has a suggested retail price of $160 in the United States.
Michter’s has a rich and long legacy of offering traditional American whiskeys of uncompromising quality. With each of its limited production offerings aged to its peak maturity, Michter’s highly acclaimed portfolio includes bourbon, rye, sour mash whiskey, and American whiskey. Currently, all types of Michter’s are being allocated because demand exceeds supply.
Michter’s press release.